The privacy policy was last revised on January 8, 2008.

The following statement describes the privacy policy relating to the websites (the "Site") operated by PK ("Paradise Kids" or "PK" or "we"). The purpose of this privacy policy is to inform you of the following:

  • What kind of information, including any personally identifiable information, is collected;
  • Who collects the information;
  • How the information is used;
  • With whom the information may be shared;
  • What choices are available to you regarding its collection, use, and distribution;
  • The security procedures that are in place to protect the information; and
  • How you can correct inaccuracies in the information.

Information We Collect

Non-Personally Identifiable Information

Non-personally identifiable information is information that, by itself, cannot be tracked to a specific individual. PK may collect non-personally identifiable information while you are visiting the Site. While providing services and features, PK may collect web surfing data such as your IP address, web pages on the Site that have you visited, time and date, the web site you came through to reach the Site, and whether or not you clicked on any links while at the Site. We may use different types of technologies to collect this information, including cookies and single-pixel GIFs.

If your browser is configured to accept the cookies, these cookies will be used to recognize your computer when you revisit the Site to provide you with a better web surfing experience; for example, it allows us to learn how you use the Site and to show you information we think you would want to see. If you wish, you can configure your browser to block cookies; however, your ability to access certain portions of the Site may be affected.

Links to third parties may be displayed on the Site. If you choose to click on a link, PK may provide non-personally identifiable information to the third party. Also, the third party may use cookies or other technologies to collect information when you are visiting their web sites. The information advertisers or other third parties collect is governed by their individual privacy policies, not by PK's privacy policy.


Personally Identifiable Information

While providing various services or features, we may ask you to provide personal information. For example, if you choose to register at the Site, you may be asked to provide your name, email address, password and/or username. If you choose to use the Site, fill out online surveys, participate in contests, events or promotions, become a member on a product website or create a profile, you may elect to provide information, such as your gender, credit card, name, telephone number, street address, age, and product preferences ("User Submissions").

Use of the Information We Collect

Use of Non-Personally Identifiable Information

PK may use non-personally identifiable information collected to improve the quality of PK's services; for example, by diagnosing service or technology problems, by assessing and maintaining security, by increasing ad placements on web sites that are generating more web traffic, by presenting you with information that we think you would be interested in seeing, or by allowing you to log in or access your profile information automatically. We may also use the information to count and recognize returning users.

We may use non-personally identifiable information collected to determine user demographics, interests, and behavior and may market PK products by sharing non-personally identifiable information with potential customers or partners. PK also may provide your non-personally identifiable information to contractors so that they can perform services for us. We may also utilize service providers to assist us in aggregating customer information. We may then share such aggregated non-personally identifiable information with prospective marketing partners, advertisers and others.

Use of Personally Identifiable Information:

User Submissions and profile information, including without limitation your username, email address, and location may be viewable by others. PK does not intentionally directly provide personally identifiable information to partners, except if you provide personally identifiable information as part of an inquiry about products or services provided by one of the partners. In that case, we will provide that information to that partner so that they may attempt to provide you with information regarding the products or services about which you inquired. PK may use the personally identifiable information provided by users at for internal purposes, such as marketing, administration, or sending you email messages.

We may share personally identifiable information with third parties who provide PK with administrative services (such as, but not limited to, authorization of credit card and check transactions, order fulfillment and co-branded or joint product and service promotions). We may also share your information with service providers who warehouse product, personalize product and perform order fulfillment services. These service providers are granted access to some or all of your personal information as necessary and may use cookies on our behalf, but are contractually restricted from using your personal information in any manner other than as may be necessary to perform their services.

If you provide us your email address when requesting information or when signing up for user communities, newsletters, or other services, we may send you email messages to communicate with you or to provide you information that we think you would like to see.

If PK shares any of the information collected from you with a third party, the third party's use of that information will then be governed by the third party's privacy policy.

If you provide personally identifiable information for your profile or other User Submissions, other Users of the Site will have access to this information.

Other Sharing of Information

We may release any information about any user, including personally identifiable information, if in our sole discretion, release is appropriate to comply with the law, requests or orders from law enforcement, court order, or any investigation. We also may release information to protect our rights, property, or other interests, including those of its customers or users or to prevent illegal activities or violations of the PK Terms of Service Agreement (available at

In the event that PK, in whole or in part, establishes a partnership with another company, or is acquired by or merged with another company or enters bankruptcy, collected information may be transferred to the partner or the acquiring or merging company.


It is PK's policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to users via email notice, written or hard copy notice, or through conspicuous posting of such notice on the Site, as determined by PK in its sole discretion. PK reserves the right to determine the form and means of providing notifications to our users, provided that you may opt out of certain means of notification. By providing PK your email address you consent to our using the email address to send you notices, including among other things notices required by law, in lieu of postal mail. You may not opt out of certain product announcements. We may also use your email address to send you other messages, including changes to PK features and special offers. If you do not want to receive such email messages, you may opt out by changing your account settings or by sending mail to the following postal address:

Paradise Kids
Customer Support Department
P.O. Box 4002
Greenwich, CT 06831

Opting out may prevent you from receiving email messages regarding updates, improvements, or special offers.




The purpose of this Privacy Policy is to provide our visitors with information about our website, which we hope will promote informed choices and decisions about how to use the site, as well as protect our users' privacy.

Paradise Horse Club is a horse-themed virtual and interactive world featuring positive messages for kids 5 and up. The Paradise Horse Club Web site complements the full line of posable Paradise Horses, riders and accessories. Membership in Paradise Horse Club will allow children to play online in a safe, imaginative virtual world. They can feed, care for, train, compete and play with their horses, as well as many other fun activities, all online.

Rest assured that your child is participating in a safe online environment. At present, is a private user experience and interaction with others online is not possible. We keep all personal information private and take great care to keep the Paradise Horse Club experience a fun and carefree place, where your child can grow and learn the many joys of caring for horses.

PK recognizes that some younger visitors may not understand some of the information contained on our website or how the site operates. Please discuss this statement with your children so that they will better understand how to use the site and the information they may be asked to provide.

PK will collect personal information from children under the age of 13 only with parental permission. We make every attempt to inform your children of this policy wherever this information is collected. However, please note that we do not have the internal mechanisms to confirm the accuracy of the statements they provide to us.

PK will not require a child to disclose any more information than is necessary to register and use the Site.

Because PK does not share personal information collected by our website users with third parties, except as noted in our Privacy Policy, we are able to obtain consent from parents or guardians through email. When a child under the age of 13 registers for a contest, survey, or website membership, we will send an email to parents. Parents will be given 48 hours to refuse their child's registration. If the parent refuses membership, we will delete your child's information from our database. If we get permission or if we don't hear back in 48 hours, we will assume it's acceptable for your child to be registered on our site. Once we get permission, we will assume that it is alright for a child to enter any contest, survey, or membership activity associated with that website.

Permission for some of our websites may include permitting your child to submit photographs to our website. Therefore, your permission grants PK the right to post photographs of your child on our website. Please read our Terms of Service for more information on the content and materials that PK allows to be posted on our websites.

If you suspect that your child has offered personal information in error and/or you wish us to remove their profile from our database, we are happy to do so. Please contact us at or at the mailing address below and be sure to include the following:

  • your child's name and email address
  • your name and email address
  • the name of the site at which your child is registered
  • the purpose of your request (remove profile, update information)

Paradise Kids, LLC.
Customer Service Department
P.O. Box 4002
Greenwich, CT 06831

Phone number 203.625.0008

International Users

The Site is hosted in the United States. If you are accessing the Site from outside the United States, the laws or regulations governing personal data collection, use, and disclosure may differ from United States laws. Be advised that through your continued use of the Site, which is governed by U.S. law, this Privacy Policy, and our Terms of Services, you are transferring your personal information to the United States and you consent to that transfer.


PK makes efforts to protect against the loss, misuse, and alteration of the collected information. Be aware, however, that the Internet is not 100% secure. Therefore, we cannot ensure the security of any information transmitted over the Internet, and we accept no liability for any disclosure. Many areas of the Site are password-protected. To increase the security of the Site, please do not share your passwords with anyone.

Links to Other Web Sites

The Site may contain links to other web sites. In addition, User Submissions might contain links to other web sites. PK is not responsible for the privacy practices or the content of any third party web sites that may be linked to the Site.


This privacy policy replaces any previous privacy policies formerly posted on the Site. We reserve the right to modify this privacy policy at any time by posting the changes on this web page and any such changes are immediately effective upon posting. We also may notify you about changes to the privacy policy by sending you a notice to your email address or by placing a notice on the Site. Please check the effective date at the top of this page to determine if the privacy policy has been modified since you last reviewed it. Your continued use of the Site following posting of this or any updated privacy policy will constitute your acceptance.